a partnership for good 

Maritz has partnered with the Aldo Leopold Foundation. This partnership is created based on the shared goals of preserving our planet.

What is The Aldo Leopold Foundation?

Considered by many to be the father of wildlife ecology and the United States’ wilderness system, Aldo Leopold was a conservationist, forester, philosopher, educator, writer, and outdoor enthusiast. Among his best-known ideas is the “land ethic,” which calls for an ethical, caring relationship between people and nature.

The Aldo Leopold Foundation, founded by the five children of Aldo and Estella Leopold, works to grow an ethic of care for all people and places. By weaving in this philosophical belief that humans have an ethical responsibility to care for our habitats, The Aldo Leopold Foundation aims to advance the understanding, stewardship, and restoration of land health, as well as to cultivate leadership for conservation.

Based in Baraboo, Wisconsin, the Foundation owns 600 acres of land where the original Leopold Shack, built in 1935, still sits along the banks of the Wisconsin River. The Foundation also coordinates the 16,000-acre Leopold-Pine Island Important Bird Area (IBA) which includes state, federal, and Pines family properties.

Path to Partnership: Greener Work Vehicles

The Aldo Leopold Foundation had a goal to tackle: what they describe as the “oldest task in human history – living on a piece of land without spoiling it.” The key to that goal is reducing their carbon footprint while showcasing electric trucks’ abilities to handle the same work demands as trucks with internal combustion engines (ICE). This includes heavy payloads, trailering equipment, 4WD requirements in rugged terrain and alternate power sources for charging tools—all without carbon emission.

Enter Maritz. We leveraged OEM and dealer relationships to get the Foundation lined up for the purchase of two F-150 Lightning pickups in 2023, the first of which was delivered in May 2023.

Buddy Huffaker, the Director of The Aldo Leopold Foundation, and his team in their new 2023 XLT Ford Lightning
Pictured: Buddy Huffaker, the Director of The Aldo Leopold Foundation, and his team in their new 2023 XLT Ford Lightning
Pictured: A group of Aldo Leopold Foundation supporters in the 2023 XLT Ford Lightning around restoration work

What the Partnership Means for Maritz

Members of Maritz visited the Aldo Leopold Foundation property, where they gained an appreciation of the land, the wildlife, the Foundation, and its members, as well as the farming, conservation, and outdoor recreational communities in and around central Wisconsin.

The story of how EVs and electric trucks can be utilized for work on tracts of land like the Aldo Leopold Foundation property is an important one—and one Maritz wants to help write. By partnering with The Aldo Leopold Foundation, we are not only awarded the opportunity to tell that story but were also given the chance to further our goal of leading the national growth of EV market share.

As we continue the Maritz-Leopold partnership, we hope to further the EV narrative and accomplish our organizations’ goals bilaterally.

Electrifying the Land Ethic Public Event

The public is invited to join Aldo Leopold Foundation staff and expert partners in learning about the purpose, process, and outcomes of our green building and renewable energy endeavors at the Electrifying the Land Ethic Public Event on August 26. Learn more about this important event at

Aldo Leopold Foundation

The Aldo Leopold Foundation was founded in 1982 with a mission to foster the land ethic through the legacy of Aldo Leopold, awakening an ecological conscience in people throughout the world. Find out more by visiting


Backed by experts in behavioral and data sciences and leveraging nearly 70 years of experience as the world’s leading automotive retail performance partner, Maritz has the expertise, tools, and resources to drive dealers to excel. Their full suite of automotive service offerings address all points in the customer cycle including pre-sale, sale, and post-sale, and at all customer interface points, both in-dealership and online. Solutions include dealer processes and services, retail performance consulting, integrated customer service, sales incentive and recognition, digital experience, dealer coaching, training and development, direct marketing, brand experience, consumer research, talent recruitment and retention, and data insights and analytics. Learn more at

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