Car Dealership Digital Marketing



We hang our hats on automotive–from Tier 1 to Tier 3. We’re dedicated to helping dealers sell more vehicles as well as motivating dealership employees, maintaining customer relationships and growing profitability.


Segment your dealer body to target low performers, focus on specific regions, or cover your whole DMA. Our assessments put you in the driver’s seat.

Who should you be analyzing?

Dealership Digital Marketing

Your Retail Stores

Your Partners

Your Competitors

Trade Show & Event Marketing

Event or Trade Show Attendees


Maritz was awarded business to run Lead Response Analyses on dealers attending corporate training functions across the nation. 1,032 assessments were run reviewing the email, phone, text and web chat responses from dealerships. These analyses were provided to the dealers at the training events.

Some interesting stats from the study were also gathered for the OEM to review, such as the following:

64% Did not address question

Did not address the specific question asked

50% Did not provide price

Did not confirm availability and give a price

24% Did not follow up by email

Did not follow up via email after day 1

48% Did not follow up by phone

Had no phone follow-up after day 1

Dealer Digital Assessment

Successful dealers analyze—and optimize—every stop along their customers’ digital journey. We put in the elbow grease on your stores’ behalf by conducting detailed and meticulously crafted assessments.

Our array of customized dealer assessments aligns your stores’ path to sell with their customers’ path to purchase.


  • SEO
  • Business directory listings
  • Paid search
  • Competitors


  • Mobile responsiveness
  • Overall site UX
  • Page load speed
  • Brand and/or program compliance


  • Social media
  • Google reviews
  • Third-party sites

Lead Management

  • Call handling
  • Email handling
  • Texting/SMS
  • Web chat

Fixed Ops

  • Specials, offers and coupons
  • UX

For OEMs, we can also assess program compliance, digital retailing tool usage, brand compliance or other areas of need.

Momentum Performance Analytics

Digital assessments come housed in the robust Momentum Performance Analytics portal, your 24/7 hub to access all your dealers’ real-time data, filtered as you see fit. Once inside the interactive Momentum dashboard, you’ll gain invaluable insights into your stores’ performance:

  • Charts
  • Data visualizations
  • On-demand videos of past training sessions
  • In-depth reporting
  • Regional averages
  • Built-in educational resources

We even allow role-based access and segmentation for enterprise-level or multistore organizations.

Contact us to test drive our proprietary analytics platform.



We’re fully immersed in the OEM world. Having decades’ worth of experience partnering with big-box brands, we’re capable of strategizing, developing and executing robust marketing plans that run the gamut from direct-to-consumer fixed ops programs to event marketing to comprehensive SEM campaigns. We can provide full-service marketing solutions, or partner with your other agencies on specific projects and initiatives, including fixed ops, fleet and variable ops.

Event Marketing

Don’t simply engage your participants—speak to their wants, their needs, their inner desires. Our event marketers enable you to not only find novel ways to communicate with participants, but they also help drive registration, promote events across channels, connect you with current attendees via geofencing, and develop a robust follow-up strategy to gain post-event engagement.

Dealership marketing that actually works

Driving in-market traffic and improving your stores’ web presence is our bread and butter.


Harnessing the power of people and data, our SEM specialists thrive at creating specific messaging that targets the right audience, not just any John or Sally within a ZIP Code. We’re capable of providing a wide range of customized SEM offerings to serve that audience, including segmented Targeting and Tactics such as:

  • In-Market
  • Affinity
  • Purchase History
  • Lookalike
  • Geofencing
  • Custom Audiences
  • Personas
  • Paid Search
  • Programmatic Display
  • In-Language Display
  • Pre-Roll Video
  • Connected TV
  • Contextual
  • Social Media Campaigns
  • Digital Out-of-Home (DOOH)


Our SEO experts conduct extensive keyword research and audience analyses to form a precise marketing strategy for each individual dealer or region. Our SEO package includes:

  • Access to a dedicated SEO specialist
  • Highly customized list of target keywords
  • Unique website content/copy and articles delivered monthly
  • Ongoing N.A.P. (Name Address Phone) publishing, auditing and verification
  • Google My Business management
  • Monthly reporting and in-depth analyses

A Winning Relationship

Working with McCarthy Auto Group since 2015, we’ve been humbled to share in their success as they’ve grown to add four dealerships under their umbrella. In fact, we consider ourselves more like their trusted partner rather than their vendor, as we are in constant, nearly daily communication.

“[Maritz] is very, very knowledgeable. I love the approach they bring to problems. I have always felt that the people [Maritz] were part of our team. To this day, that is a huge differentiator.

They have brought immense knowledge of the marketing world to the table, and with a defined focus in the automotive realm, we could tell that they are taking personal responsibility for the success of our campaigns. This was a refreshing difference to the “online” and impersonal options for other vendors.

The relationship I have with them is one of the best relationships I’ve ever had with a vendor/partner. They understand the issues of the automotive industry and the importance of putting the customer experience at the center. Moreover, they do not just say it; they understand it and how everything connects to deliver on that promise. [Maritz] and their experience marketing analysts bring a balanced, outside perspective.”

Karl Kramer,
Chief Marketing Officer at McCarthy Auto Group

Whether consulting on strategy, adjusting ads and budgets, or working directly with their internet sales teams, we’ve put in the hours to help their stores succeed – and succeed they have.

Increased Organic and Paid Traffic
Improved Clicks to Call
Increased Total Onsite Conversions
Increase in Engaged Users
OEM Training Solutions


Scalable. Flexible. Guided by your KPIs. Our OEM solutions and programs are developed and designed to meet your needs and enhance your ability to connect with customers. After all, customer service is what separates the good dealers from the bad.

We have the capability of deploying training solutions for OEMs that cover a wide range of topics, including:

  • BDC and Internet sales coaching
  • Multi-store training
  • Lead management mastery
  • Improving close rates, response times and phone skills
  • Customer lifecycle management
  • Sales and marketing integration
  • CRM proficiency
  • General online presence and reputation management
  • OEM digital retailing tools usage


Intensive, interactive and engaging training sessions that teach all the fundamentals of BDC and internet sales. What makes Internet Sales Workshop unique? Our ability to format and scale sessions per dealer, region, group size, skill level, topic and location. Flexibility reigns supreme.

Effective training in virtual, in-dealership, or blended methods
Audience Size
From one-on-one coaching, to dealership personnel training, to multi-store or group training
All-day Sessions
From short, concise messages to full day sessions
From general sales principals to custom topics (OEM-specific needs, regions, etc.)
Skill Level
From New Hires and BDC beginners to expert courses
From live training to on-demand videos

Training solutions are completely customizable to OEM needs.

Lead Management tools

Our training solutions are often combined with these effective tools:

Lead Handling Training

Team Review Call

  • Level-set and ensure progression toward goals
  • Discuss unique team challenges and recommended solutions
  • Brainstorm new techniques, tactics and best practices

Car Dealer Mystery Shop

Lead Response Analysis

  • Analyze team responses to an online inquiry
  • Assessments performed on any or all forms of communication: email, phone call, text and web chat

Best Automotive Sales Training Analysis

Sales Call Analysis

  • Graded by scorecard based on defined, preset standards
  • Recommendations for improvement
  • Identify better uses of OEM digital retailing tools

Online Car Sales Training

Video Interface

  • View on-demand training sessions
  • Conveniently accessible and user-friendly video messages

Momentum Performance Analytics

Analytics Dashboard

  • Access to our proprietary platform, Momentum Performance Analytics
  • Toolbox of resources and scripts
  • View historical data and charts
  • Watch previous training sessions


Crestmont Cadillac’s Alex Park describes why the custom OEM training program, Cadillac Leads Execution Excellence (LEE) works for their dealership to improve customer experience and increase sales.

Dealer Training Solutions


Our coaches aren’t just digital desk-chair warriors—they’ve each spent years working directly in the automotive retail space. As such, they understand the specific needs of your dealers and embrace the opportunity to share their knowledge.

Along with our coaches’ sage advice and guidance, your stores also receive personalized online or in-person training to identify new opportunities, set realistic KPIs, increase sales effectiveness and skills, better utilize CRM tools, and convert more internet traffic into qualified leads.


Video-based coaching that drives results by addressing these key areas of opportunity:

  • Customer experience
  • Phone skills
  • Response times
  • Processes
  • Reporting
  • Customer lifecycle management
  • CRM and logistical tools
  • Lead management
  • Internal communication
  • Close ratios
  • Strategies

Average Dealer Results in 6 Months

Our dealers have great results!

Our standard Internet Sales Coach model connects each dealer with their own dedicated coach. Every month, over the course of multiple touchpoints, coaches provide unique insights into dealers’ processes, failures, successes and more. This consistency enables coaches to identify trends over time, essentially giving dealers access to an in-house trainer at a fraction of the cost.