We hang our hats on automotive–from Tier 1 to Tier 3. We’re dedicated to helping dealers sell more vehicles as well as motivating dealership employees, maintaining customer relationships and growing profitability.
Digital
Assessments
Customized OEM PROGRAMS TO IMPROVE DEALER PERFORMANCE
Segment your dealer body to target low performers, focus on specific regions, or cover your whole DMA. Our assessments put you in the driver’s seat.
Maritz Automotive was awarded business to run Digital Mystery Shops on dealers attending corporate training functions across the nation. 1,032 assessments were run reviewing the email, phone, text and web chat responses from dealerships. These analyses were provided to the dealers at the training events.
Some interesting stats from the study were also gathered for the OEM to review, such as the following:
Did not address the specific question asked
Did not confirm availability and give a price
Did not follow up via email after day 1
Had no phone follow-up after day 1
Dealer Digital Assessment
Successful dealers analyze—and optimize—every stop along their customers’ digital journey. We put in the elbow grease on your stores’ behalf by conducting detailed and meticulously crafted assessments.
Our array of customized dealer assessments aligns your stores’ path to sell with their customers’ path to purchase.
Search
SEO
Business directory listings
Paid search
Competitors
Website
Mobile responsiveness
Overall site UX
Page load speed
Brand and/or program compliance
Reputation
Social media
Google reviews
Third-party sites
Lead Management
Call handling
Email handling
Texting/SMS
Web chat
Fixed Ops
Specials, offers and coupons
UX
For OEMs, we can also assess program compliance, digital retailing tool usage, brand compliance or other areas of need.
Momentum Performance Analytics
Digital assessments come housed in the robust Momentum Performance Analytics portal, your 24/7 hub to access all your dealers’ real-time data, filtered as you see fit. Once inside the interactive Momentum dashboard, you’ll gain invaluable insights into your stores’ performance:
Charts
Data visualizations
On-demand videos of past training sessions
In-depth reporting
Regional averages
Built-in educational resources
We even allow role-based access and segmentation for enterprise-level or multistore organizations.
Contact us to test drive our proprietary analytics platform.
Digital
Marketing
OEM-LEVEL SOLUTIONS
We’re fully immersed in the OEM world. Having decades’ worth of experience partnering with big-box brands, we’re capable of strategizing, developing and executing robust marketing plans that run the gamut from direct-to-consumer fixed ops programs to event marketing to comprehensive SEM campaigns. We can provide full-service marketing solutions, or partner with your other agencies on specific projects and initiatives, including fixed ops, fleet and variable ops.
Event Marketing
Don’t simply engage your participants—speak to their wants, their needs, their inner desires. Our event marketers enable you to not only find novel ways to communicate with participants, but they also help drive registration, promote events across channels, connect you with current attendees via geofencing, and develop a robust follow-up strategy to gain post-event engagement.
Dealership marketing that actually works
Driving in-market traffic and improving your stores’ web presence is our bread and butter.
SEM
Harnessing the power of people and data, our SEM specialists thrive at creating specific messaging that targets the right audience, not just any John or Sally within a ZIP Code. We’re capable of providing a wide range of customized SEM offerings to serve that audience, including segmented Targeting and Tactics such as:
TARGETING
In-Market
Affinity
Purchase History
Lookalike
Geofencing
Custom Audiences
Personas
TACTICS
Paid Search
Programmatic Display
In-Language Display
Pre-Roll Video
Connected TV
Contextual
Social Media Campaigns
Digital Out-of-Home (DOOH)
SEO
Our SEO experts conduct extensive keyword research and audience analyses to form a precise marketing strategy for each individual dealer or region. Our SEO package includes:
Access to a dedicated SEO specialist
Highly customized list of target keywords
Unique website content/copy and articles delivered monthly
Ongoing N.A.P. (Name Address Phone) publishing, auditing and verification
Working with McCarthy Auto Group since 2015, we’ve been humbled to share in their success as they’ve grown to add four dealerships under their umbrella. In fact, we consider ourselves more like their trusted partner rather than their vendor, as we are in constant, nearly daily communication.
“[Maritz Automotive] is very, very knowledgeable. I love the approach they bring to problems. I have always felt that the people [Maritz Automotive] were part of our team. To this day, that is a huge differentiator.
They have brought immense knowledge of the marketing world to the table, and with a defined focus in the automotive realm, we could tell that they are taking personal responsibility for the success of our campaigns. This was a refreshing difference to the “online” and impersonal options for other vendors.
The relationship I have with them is one of the best relationships I’ve ever had with a vendor/partner. They understand the issues of the automotive industry and the importance of putting the customer experience at the center. Moreover, they do not just say it; they understand it and how everything connects to deliver on that promise. [Maritz Automotive] and their experience marketing analysts bring a balanced, outside perspective.”
Karl Kramer, Chief Marketing Officer at McCarthy Auto Group
Whether consulting on strategy, adjusting ads and budgets, or working directly with their internet sales teams, we’ve put in the hours to help their stores succeed – and succeed they have.
Increased Organic and Paid Traffic
Improved Clicks to Call
Increased Total Onsite Conversions
Increase in Engaged Users
Training
OEM Training Solutions
CUSTOMIZED OEM SOLUTIONS
Scalable. Flexible. Guided by your KPIs. Our OEM solutions and programs are developed and designed to meet your needs and enhance your ability to connect with customers. After all, customer service is what separates the good dealers from the bad.
We have the capability of deploying training solutions for OEMs that cover a wide range of topics, including:
BDC and Internet sales coaching
Multi-store training
Lead management mastery
Improving close rates, response times and phone skills
Customer lifecycle management
Sales and marketing integration
CRM proficiency
General online presence and reputation management
OEM digital retailing tools usage
INTERNET SALES WORKSHOP
Intensive, interactive and engaging training sessions that teach all the fundamentals of BDC and internet sales. What makes Internet Sales Workshop unique? Our ability to format and scale sessions per dealer, region, group size, skill level, topic and location. Flexibility reigns supreme.
Format
Virtual
In-Dealership
Effective training in virtual, in-dealership, or blended methods
Audience Size
One-on-one
Group
From one-on-one coaching, to dealership personnel training, to multi-store or group training
Length
Micro-learning
All-day Sessions
From short, concise messages to full day sessions
Content
General
Specific
From general sales principals to custom topics (OEM-specific needs, regions, etc.)
Skill Level
Basic
Advanced
From New Hires and BDC beginners to expert courses
Timelines
Live
On-demand
From live training to on-demand videos
Training solutions are completely customizable to OEM needs.
Lead Management tools
Our training solutions are often combined with these effective tools:
Team Review Call
Level-set and ensure progression toward goals
Discuss unique team challenges and recommended solutions
Brainstorm new techniques, tactics and best practices
Lead Response Analysis
Analyze team responses to an online inquiry
Assessments performed on any or all forms of communication: email, phone call, text and web chat
Sales Call Analysis
Graded by scorecard based on defined, preset standards
Recommendations for improvement
Identify better uses of OEM digital retailing tools
Video Interface
View on-demand training sessions
Conveniently accessible and user-friendly video messages
Analytics Dashboard
Access to our proprietary platform, Momentum Performance Analytics
Toolbox of resources and scripts
View historical data and charts
Watch previous training sessions
PROVEN OEM PROGRAM SUCCEss
Crestmont Cadillac’s Alex Park describes why the custom OEM training program, Cadillac Leads Execution Excellence (LEE) works for their dealership to improve customer experience and increase sales.
Dealer Training Solutions
PROVEN RETAIL SOLUTIONS FOR DEALERSHIPS
Our coaches aren’t just digital desk-chair warriors—they’ve each spent years working directly in the automotive retail space. As such, they understand the specific needs of your dealers and embrace the opportunity to share their knowledge.
Along with our coaches’ sage advice and guidance, your stores also receive personalized online or in-person training to identify new opportunities, set realistic KPIs, increase sales effectiveness and skills, better utilize CRM tools, and convert more internet traffic into qualified leads.
INTERNET SALES COACH
Video-based coaching that drives results by addressing these key areas of opportunity:
Customer experience
Phone skills
Response times
Processes
Reporting
Customer lifecycle management
CRM and logistical tools
Lead management
Internal communication
Close ratios
Strategies
Average Dealer Results in 6 Months
Our dealers have great results!
Our standard Internet Sales Coach model connects each dealer with their own dedicated coach. Every month, over the course of multiple touchpoints, coaches provide unique insights into dealers’ processes, failures, successes and more. This consistency enables coaches to identify trends over time, essentially giving dealers access to an in-house trainer at a fraction of the cost.
