Maritz Auto Retail Sales Coach Alicia Von Bokel Presenting at Digital Dealer in Las Vegas

Alicia Von Bokel, Performance Coach on the Maritz Automotive team, is presenting at Digital Dealer in Las Vegas on Wednesday, October 18 at 9:00 AM. Her presentation will cover the topic: “Response Robot or Lead Detective: What Makes Up Your BDC/Internet Department?”

During the session, Alicia will demonstrate how to close more sales by investigating lead details within CRMs. Additionally, the presentation will review the following:

  1. Why a “one size fits all” response strategy cannot produce replies and responses.
  2. How to become a Lead Detective and gain insight into the strategies and CRM tricks that will maximize contact and engagement rates with leads.
  3. Getting to know your Lead Sources better. They are not all the same! Each one offers something unique to your customers, and AI can’t always do the job.

Alicia’s ultimate goal: Instill each participant with a sense of agency to take on a Lead Detective role. At the end of the presentation, attendees will understand how to use CRM data to boost engagement and close more sales.

With an impressive tenure of over 15 years in the automotive industry, encompassing roles such as Sales Consultant, BDC/Internet Manager, Assistant Sales Manager, F&I Manager and District Sales Manager, Alicia brings a wealth of experience to the table. This expertise puts her in a unique position to assist dealerships across the nation. Currently serving as a Performance Manager for Internet Sales Coach, she collaborates with dealerships nationwide, offering a targeted solution aimed at improving CRM utilization. Her hands-on training involves delving into clients’ CRMs and extracting real examples of lead responses to discuss with sales teams. These discussions aim to refine sales processes, optimize CRM use and hone lead management skills.

Want to know more about Internet Sales Coach? Visit:

Check out this video for more details about Alicia’s session: Digital Dealer Session: Response Robot or Lead Detective?

For more information about Digital Dealer, visit: