Case Study: Virtual Coaching Maximizes Internet Sales in 90 days
July 26, 2022
INTERNET SALES COACH PILOT SHOWS CLOSE RATE INCREASE
Two Volkswagen dealerships, guided by actionable insights from Maritz Automotive virtual coaches, completed 90-day pilot Internet Sales Coach training programs that resulted in higher lead-conversion rates, better Internet sales processes, and an improved customer service model.
The results:
- Dealer A improved their Internet Close Rate by 3 percentage points
- Dealer B improved their Internet Close Rate by 2 percentage points
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