POWERING THE ELECTRIC UTILITY

AND AUTOMOTIVE PARTNERSHIP

passenger in electric vehicle

DRIVING THE WIDESCALE ADOPTION OF ELECTRIC VEHICLES IN THE U.S.

We are the ideal conduit for EDUs because we have existing relationships with manufacturers, dealers and their customers.

MANUFACTURERS

We inspire, engage and enable associates at all levels of an automotive brand:

  • Vehicle Launch Events
  • Global/National Dealer Meetings
  • Dealer Recognition Programs
Dealership Digital Marketing

DEALERS

We improve dealership processes, increase associate knowledge and performance, and maximize dealer profitability:

  • Customer Experience Training
  • Retail Process Improvement Coaching
  • Parts and Service Training
Human Technology

CUSTOMERS

We create more meaningful relationships with customers by boosting awareness and consideration:

  • Consumer Marketing
  • Customer Loyalty
  • Equity Marketing, Engagement and Outreach

IMPROVING EVERY ASPECT OF THE EV CUSTOMER JOURNEY BY MAXIMIZING THE EDU + AUTOMOTIVE CONNECTION

  • Connecting Electric Distribution Utilities (EDUs) and automotive manufacturers to increase EV adoption with EDU-certified information
  • Designing dealer training, both in-person and virtually, on EDU programs to improve the customer experience and drive program awareness
  • Educating automotive dealership personnel about all things EV
  • Facilitating partnerships between EDUs and dealers
  • Leading EV shoppers from dealership to EDU resources
  • Assessing dealer websites for EV readiness. Example: “Are you talking EV on your site?”
  • Helping EDUs target underserved communities with EV awareness

HELPING TO MAKE A DIFFERENCE 

Maritz Automotive was instrumental in the development and implementation (and currently manages) all aspects of the California Clean Fuel Reward, the largest point-of-sale EV reward program in the nation. 

In addition to a consumer-facing website, we developed digital tools to encourage dealer participation, help them market the reward and assist them in selling EVs and managing claims. Our full-service solution includes: 

  • Consumer/retailer and admin website portal
  • Marketing and point-of-sale assets for retailers and EDUs
  • Consumer marketing campaigns for general and underserved audiences
  • Program reporting, market share, website and search analytics
  • Communications (EDUs, OEMs, retailers, stakeholders)
  • Program launch and retailer-specific training plan
  • In-dealership consultants for training and mentoring
RETAILERS ENROLLED
CUSTOMERS REWARDED
C02 METRIC TONS SAVED

Our solutions target every touchpoint of the EV arena

CONSUMER AWARENESS, EDUCATION AND OUTREACH

We help our clients target, engage and educate consumers about EVs and overcome the specific barriers to EV adoption faced in multiple buyer segments.

AUTO INDUSTRY AND CONSUMER INSIGHTS

We enable our clients to better understand the EV industry, OEMs, dealers, retail process and consumer preferences.

DEALER ENGAGEMENT, EDUCATION AND READINESS

We assist retailers in making the transition to electric vehicles and convert them into a valued partner in driving consumer EV adoption.

QUICK-TO-MARKET REBATE PROGRAMS

We specialize in deploying and executing powerful rebate programs using secure and proven processes that ensure quick and easy customer rewards.