POWERING THE ELECTRIC UTILITY
AND AUTOMOTIVE PARTNERSHIP
DRIVING THE WIDESCALE ADOPTION OF ELECTRIC VEHICLES IN THE U.S.
We inspire, engage and enable associates at all levels of an automotive brand:
- Vehicle Launch Events
- Global/National Dealer Meetings
- Dealer Recognition Programs
We improve dealership processes, increase associate knowledge and performance, and maximize dealer profitability:
- Customer Experience Training
- Retail Process Improvement Coaching
- Parts and Service Training
We create more meaningful relationships with customers by boosting awareness and consideration:
- Consumer Marketing
- Customer Loyalty
- Equity Marketing, Engagement and Outreach
HELPING TO MAKE A DIFFERENCE
Maritz Automotive was instrumental in the development and implementation (and currently manages) all aspects of the California Clean Fuel Reward, the largest point-of-sale EV reward program in the nation.
In addition to a consumer-facing website, we developed digital tools to encourage dealer participation, help them market the reward and assist them in selling EVs and managing claims. Our full-service solution includes:
- Consumer/retailer and admin website portal
- Marketing and point-of-sale assets for retailers and EDUs
- Consumer marketing campaigns for general and underserved audiences
- Program reporting, market share, website and search analytics
- Communications (EDUs, OEMs, retailers, stakeholders)
- Program launch and retailer-specific training plan
- In-dealership consultants for training and mentoring
Our solutions target every touchpoint of the EV arena
CONSUMER AWARENESS, EDUCATION AND OUTREACH
We help our clients target, engage and educate consumers about EVs and overcome the specific barriers to EV adoption faced in multiple buyer segments.
AUTO INDUSTRY AND CONSUMER INSIGHTS
We enable our clients to better understand the EV industry, OEMs, dealers, retail process and consumer preferences.
DEALER ENGAGEMENT, EDUCATION AND READINESS
We assist retailers in making the transition to electric vehicles and convert them into a valued partner in driving consumer EV adoption.
QUICK-TO-MARKET REBATE PROGRAMS
We specialize in deploying and executing powerful rebate programs using secure and proven processes that ensure quick and easy customer rewards.