The Cadillac Western Region EV EVolution event, held on June 18th at the Las Vegas Motor Speedway, was a resounding success. The day’s agenda was packed with insightful sessions and hands-on experiences, captivating the attending dealers from start to finish. Maritz was invited to participate and speak at the event on EV customer lead management.

“Converting EV Leads into EV Buyers” Session

Alicia Von Bokel, Performance Manager, led a key session focused on the theme “Converting EV Leads into EV Buyers.” Her presentation delved into the unique characteristics of EV shoppers, mapping out the customer journey, and transforming it into a memorable experience. She also shared effective strategies for delivering compelling messages that resonate with potential buyers.

Alicia’s discussion was complemented by Derek Humphrey, Senior Account Executive at Google, who hosted an earlier session, where he explained how platforms like Google and YouTube can enhance visibility and engagement. His insights on driving more views, clicks, and overall attention seamlessly set the stage for Alicia’s deep dive into lead conversion.

Test Driving Cadillac’s Newest EVs

Attendees at the event had the exciting opportunity to test-drive Cadillac’s latest electric and high-performance vehicles, including the Cadillac Lyriq, the Cadillac CT4-V Blackwing, and the Cadillac CT5-V Blackwing. The Cadillac IQ was also showcased, although it’s still in pre-production and was not available for test drives. However, attendees were treated to an exclusive ride-along. The speedway was abuzz with excitement as dealers zipped around the track in these high-performance models.

Key Achievements

Alicia presented her session 6 times for Cadillac audiences, attracting significant dealer engagement and further establishing Maritz as an EV thought leader.

The Cadillac Western Region EV EVolution provided valuable insights and practical experiences, leaving attendees well-equipped to turn EV leads into loyal customers.