INTERNET SALES COACH PILOT SHOWS CLOSE RATE INCREASE

Two Volkswagen dealerships, guided by actionable insights from Maritz Automotive virtual coaches, completed 90-day pilot Internet Sales Coach training programs that resulted in higher lead-conversion rates, better Internet sales processes, and an improved customer service model.

The results:

• Dealer A improved their Internet Close Rate by 3 percentage points
• Dealer B improved their Internet Close Rate by 2 percentage points